Marketing Automation
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This project is designed to facilitate MARKETING AUTOMATION rules for drupal sites. The module serves as a locally hosted replacement for 3rd party services like Pardot, Marketo or Eloqua, allowing you to track individual user paths through your site and assign rules for marketing automation in the form of drip campaigns triggered from user interaction. For example, imagine a user comes to your site and downloads a whitepaper... with this module installed, you can assign rules for automated marketing to these prospects, like sending an email offer or assigning them to a particular list.